Consumer Psychology and Behaviour Design

Types of customer and user research

Gary van Broekhoven

Published on: 12/11/2024

This comprehensive guide will delve into the various types of customer and user research. It will provide insights into the GRAMS framework, behavioral insights, and motivational theories.

Behaviour DesignConsumer Psychology

The Psychology Behind Effective Behavioral Design

Gary van Broekhoven

Published on: 05/11/2024

Discover the art of behavioural design—a blend of psychology and design that shapes user actions. From nudges to habit formation, learn how it guides choices and enriches experiences.

Behaviour DesignConsumer Psychology